Purple Rhino as a Symbol

Purple Rhinoceros

The purple rhino made its first appearance in December 1974. It was created by two Boston gay rights activists: one source names Bernie Toal and Tom Morganti, another says it was Bernie Toal and Daniel Thaxton. The entire campaign was intended to bring gay issues further into public view. The rhino started being displayed in subways in Boston, but since the creators didn't qualify for a public service advertising rate, the campaign soon became too expensive for the activists to handle. The ads disappeared, and the rhino never caught on anywhere else.

As Toal put it, "The rhino is a much maligned and misunderstood animal and, in actuality, a gentle creature." But when a rhinoceros is angered, it fights ferociously. At the time, this seemed a fitting symbol for the gay rights movement. Lavender was used because it was a widely recognized gay pride color and the heart was added to represent love and the "common humanity of all people." The purple rhinoceros was never copyrighted and is public domain.